[Blu-Ray 1, HD-DVD 0] Seems like VHS vs. Beta Max

Blu-Ray DVD’s are the winner in the High Def. DVD war. “To the victor goes the spoils” The old adage goes. This may be the case for Blu-Ray but what about the consumers that shelled out the money for the HD-DVD players? Well, as most people already know or will soon find out, your out of luck…Maybe not completely though. After the announcement HD prices fell across the board.  

My advice, if you have an HD player, I would stock up on the available titles and take advantage of the price break. This is not uncommon for early adopters to end up with the short end of the stick. Like anything in life there is risk associated and many of the people who have bought into HD-DVD should have enough money to ride out the aftermath.

It is though rather foolish for Toshiba to treat their customers in this manner. This quote comes from Toshiba, “”There is nothing wrong with the products so we aren’t accepting returns from customers … [Customers] understood that there were two competing formats and understood that one of them would probably prevail …”

I guess there is truth in the statement but you would think that since they were the biggest backer for HD-DVD they would throw the consumer an bone.

Are you addicted to Google?

I for one may be…

When I get on-line to conduct an Internet search, my fingers almost instinctively now type GOOGLE on the qwerty. I had never really contemplated the idea but after reading an article I received in my inbox I began to think about my unconscious desire to type in the most well known 4 letters on the web.

In marketing terms, when you switch from one product to another it is aptly known as “cost of switching”. This theory is also true for search engines. It may seem that simply typing a new search engine into your browser would seem simple enough, but for many learning a new interface is much more difficult than switching from Coke to Pepsi. We all know that people are creatures of habit, because with habit comes routine and with routine comes a sense of security which all leads back to Maslow’s Hierarchy of Needs.

There is a term for the behavior associated with humans and their foundness for a specific product. Cognitive Lock-In

ScienceDaily.com has an interesting article on Cog Lock

So next time when you are online and searching for something I am sure you will realize what I am talking about.