In the wireless industry, the gloves come off on the internet.

Alltel wireless and Campbell-Ewald Digital which is owned by Interpublic Groups of Companies have launched a new site that mocks the four industry rivals, www.officialmancave.com

The wireless industry is very saturated and very few people are without cell phones this day in age. That being said competition is intense and new ways of reaching customers is needed to be able to successfully differentiate one self from the pack. Alltel is making a bold move and has also launched a myspace page, myspace.com/wirelessthugz

Alltel may have gotten the first mover advantage but it will be interesting what impact this campaign will have on market share and customer numbers. Right now the myspace page has only 132 friends…

Read more online at NY Times.com

BK & The Effective Marketing Strategy of The Simpsons

We all know that the summer blockbuster is as American as apple pie, right? Burger King has jumped on yet another successful trend in American pop culture. For those of you who are not Simpson’s fans please humor me. The website www.Simpsonizeme.com has had relatively good success once they worked out the initial bugs.

IAG Research Ad Ratings rated the Burger King ad #1 for July. If you are still skeptical go to the site and upload a pic and see for yourself. I will say one thing that the pictures could be less generic but still a highly effective ad campaign to piggyback the success of The Simpson’s movie. Curious as to how you will look…

Introduction to College Entrepreneurs

This blog will serve as a reference point for college students currently in school or recently graduated. The three main topics will be job search tips & tricks, marketing & advertising news, and a forum for entrepreneurs to discuss anything and everything related to business development.